Small is Beautiful for Individual Focus:

Unlike other MBA institutes and colleges, BSBS, takes a small number of only 35 students per batch. That is why we are a Business School with a difference.

The benefits to you as a student in a small batch are

• You get individual attention from the faculty & mentors
• Your strengths & weaknesses can be mapped effectively
• Your training needs are tailor made to groom you
• Monitoring your progress will be very focused to mould you into an effective corporate executive

The small number of students helps BSBS to get the closest to you, the student as no other MBA institute or college can ever get.

ARE YOU A SINCERE, COMMITTED AND SMART STUDENT?

Do you have a dream to build your career in the corporate world?

Are you willing to work hard for realizing your dream?

Do you value your time, money & effort?

BSBS does not look at academic brilliance alone.

BSBS looks for students who are smart, sincere and committed, students who value their time, money & effort and work hard to realize their dreams.

BSBS works with you equally hard & smartly to make you realize your dreams.

CAREER ORIENTED - SECTOR SPECIFIC ADDITIONAL CERTIFICATION COURSES

With the purpose of taking you closer to the sector in which you dream to build your career, you are provided with an opportunity to acquire deeper knowledge in specific sectors through additional certificate courses. These Certificate Courses enhance your profile at the time of campus placement.

The Certificate Courses are offered in tie up with reputed institutions specialised in their respective areas viz.

• Business Analytics in SAS+Advanced Analytics   in association with Analytics Training Institute
• Supply Chain Management (SCM) in association with Indian Institute of Materials Management (IIMM)
• Professional Retailing Skills (PRS) in association with Retailers Association of India (rai)
• Certification in Financial Markets.

CSR by BSBS Business Academy, Bangalore

Corporate Social Responsibility (CSR) has become the buzz word in the market in the recent past. MBA students of BSBS Business Academy have redefined social service by defining the society to be served by them- ‘the student community’.

This initiative is attempted at creating awareness among the student community and disprove the demand-supply myth- the myth about insufficient jobs as against the supply. The fact is the other way around- there isn’t enough employable supply against the everyday emerging demand!

An extensive orientation in over 20 colleges in Coimbatore followed by a large Placement Drive on 29th and 30th of January 2011at GRD College of Science reinforced the ‘Opportunities Galore’ to commerce and management graduates of Coimbatore. The results of the Placement drive would undoubtedly revive the demand for Commerce and Management Courses as against Technical Courses.

The event attracted around 1500 students from 25 colleges in and around Coimbatore. The list includes Sri Krishna, PSG, RVS, GRD, Krishnammal, Avinashilingam, Hindusthan, SNR, SNMV, Bishob Ambrose, CMS, Bishop Appasamy, Narayana Guru, VLB Janakiammal, KPR School Of Business, NGM Pollachi, Bharathiyar University College Gudalur, Tirupur Kumaran etc..

BSBS Believes that India can make it in the international arena only when the youth population turn productive. 56 students got placed in Ernst & Young for a package ranging between Rs. 2.1lacs to 2.4lacs. The students from BSBS Business Academy returned home with a sense of satisfaction for having contributed to the likely family incomes of 56 families by turning the passing out graduates ‘productive’ (results in higher disposable income) that contributes to the growth of the Nation.

Wipro Consumer Care and Lighting Ltd. (WCCL)

BSBS students had the privileged opportunity of being part of a live project with a company which owns brands like ‘Santoor’ which is the largest selling soap in India! Three deserving BuSiBeeS added value to specific activities of WCCL for a period of four weeks in variety of activities ranging from-

1. Corporate Promotions through Distributor-led promotional campaigns at the cafeteria of leading IT majors.
2. Valentine’s Day promotional campaign at select modern retail outlets viz. Bangalore Central, Big Bazaar, Total for the newly acquired personal care brands viz. Yardley and Enchanteur in association with one of the leading FM Radio channels; inventory management, warehousing, receiving indents, ensuring delivery for the event.
3. Channel Management for Modern & Traditional/ Conventional retailing involving management of promoters (floor level sales/ customer sales executives) at the modern outlets, monitoring line sales representatives, framing reporting structure for distributors representatives, and associated activities.

Do these activities have any relevance to MBA (Marketing) aspirants/ students? Who guided and mentored BuSiBeeS at WCCCL? What did they get to learn under one of the most aggressive category heads driving sales of few product categories in the Rs. 2000 crore plus enterprise? How closer did they get to the world of FMCG business through this live project? Get to know straight from the horses’ mouths as you interact with BSBS students when you visit.

Shoppers Stop Ltd. (SSL)

When the pioneer in organized apparel retailing, SSL planned to open its 26th store in the country in Bangalore's most conventional market, Malleshwaram (which is less traversed by aggressive modern marketers), the company's Regional Team trusted the strengths of BSBS Team and awarded this project. The deliverables of the research based on primary survey of over 1000 plus consumers of the proposed catchment (Malleshwaram) was expected to throw decision-enabling insights to the Regional team to strategize and plan its launch and promotions.

How did the BuSiBeeS (BSBS students) who were less than three weeks old in the campus, majority of whom were stepping on the Bangalore roads for the first time ever, conduct a professional interview with working professionals and smart ladies in the shopping centres? How did they enter the qualitative data into the excel sheets? How did they analyse the huge qualitative data captured on demographic, entertainment, shopping and lifestyle related data to arrive at insightful information for the company? BSBS student researchers would be glad to share with you.

EID Parry (India) Ltd.

The pioneer in sugar production and marketing in India, EID parry is also the pioneer in refined sugar production in the country with a 600 tons production capacity. Its retail brand in the refined sugar category named ‘Parry’s Pure’ wasn’t building the volumes required to exploit the installed production capacity. The fact that only 35% of the country’s sugar production is consumed by the retail/ household consumers, it was imperative for the sugar major to explore possibilities with its existing consumer segments for ‘refined sugar’.

Invariably, 50% of any sweet is sugar. With this industry getting into the organized fold with raising consumerism and ever growing modern food retailing industry, Parry India awarded this project to BSBS student Researchers with the intention of capturing the sugar usage pattern and process among leading sweet-meat manufacturers of Bangalore.

The in-depth research carried out by seven BSBS student researchers after a Pilot Research set the road map for the Company’s headway into this potential consuming segment where appearance and quality are of utmost significance in addition to the taste of sweets.

What did it take for the BSBS student researchers to enter the kitchens of Kanti Sweets, KC Das, Nandhini Sweet, Asha Sweets  and few other organised players in the industry? Who were the Senior Managers of EID Parry to whom the market insights were presented? Which were the leading sugar distributors present during the presentation? What is the first step to innovative product development or market entry? Seek answers from the student researchers during your personal visit to BSBS.

Siemens Enterprise Communications Pvt. Ltd. (SEN)

The name synonymous with ‘Enterprise Voice Solutions’ in the Indian market, ‘Siemens’, when intended to take its innovative UC solutions to its customers, awarded this prestigious project to BSBS student researchers. A variety of sectors across the industry was allocated among the researchers’ groups viz. Project/ Architectural Consultants, Medical/ Healthcare, Hospitality, IT firms for a structured interview with the purpose of capturing the current services being used for their voice as well and data needs.

The information obtained from over 200 potential customers purposively selected for the research was analysed and the insights were presented by the student researchers to the Regional Team of SEN at their esteemed office in Bangalore.

Who are competitors in the enterprise communications space? Where does Cisco stand as against SEN in Voice and Data space? Who is Alcatel and Avaya in this industry? How does an enterprise communication work? What is in store for Management Graduates in these companies? Ask for more when you visit BSBS in person.